I’m not sure how you feel as a reader about these quippy little book advertisements, but as a writer, they are super-hard to come up with.
It may just be my perspective because creating teasers is straddling a fine line. My faithful readers, who helped me create the tagline “Relatable Romance that’s racy between the sheets”, have been upfront that they’re smart enough to know that there’s (gasp!) sex in my books. They don’t need it thrown in their faces.
Let’s be honest, though, sex sells and the bulk of the teasers online are images filled with innuendo, the f-word, “cocks” (not the poultry that wakes you up on the farm), and tend to have a title that’s going to make a mom of a teenage boy cringe when her son picks up that paperback from the coffee table and asks her to explain WTF she’s reading.
I want to respect the readers I have. Yet, how do I balance out those who don’t know my series? The “could be” fans who look at the original cover for Eric and think that it’s some sort of religious self-help book. (Seriously, it looks like that. Hence, why there are people on my covers now.)
Brier and Drew tend to be good for one-liners. This go around I relied on Lily Anne and I took the chance on a “skin” cover that most consider tame. But I often wonder how effective teasers even are. I scroll past most of these ads unless they’re infinitely ugly. At which point, I don’t read them I just stop to rubber-neck at the car wreck and move on. who knows maybe mine are awful too.
Do teasers interest you in a book or has the cover already gotten your attention?